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Music Business (5)
Music Marketing Plan Part I - Just How Important is Your Plan of Attack?
by Ken Cavalier
It's estimated that approximately 95% of independent musicians and bands either fail to gain any aspect of success or only achieve minimal success in the music business. As an independent musician, artist, or full band, you have chosen a field which is probably one of the most competitive in which to try and be successful. However, this in no way should discourage you from going after your dream. After all, it can't - Music is in your heart and soul and it's simply something that you must do. Therefore, since it is something that you literally must do to be happy then why not give it your best shot by doing everything right. Doing everything right means beginning with a solid foundation. This is where your music marketing plan comes into play as the first and foremost element in creating the music industry success that you so desire.
Your music marketing plan is essential in your overall strategy and is the road map that once properly researched and outlined, you must absolutely follow if you intend to achieve any semblance of music career success. It will provide the stability you need to stay focused on your course of action. The music marketing plan will be used to lay out your plan of action for marketing you as an independent artist or your band but it can also be used for seeking the "ALL IMPORTANT" investment money that can be used for serious music promotion. Essentially, this is your blueprint. And like any other blueprint, for example in the construction of a building, it must be taken seriously and followed precisely for that building to be constructed solidly. You can write it, but if you don't adhere to it, it's useless.
There are actually two types of plans that you can prepare:
An Informal Music Marketing Plan:
This plan should consist of a summary of your band structure, responsibilities, and a road map of the day to day marketing and promotion efforts that you should pursue along with the time frames for their implementation. Your plan should cover methods by which you will market, promote, and develop as an artist, and the steps to take in order to market and promote your product (CD). You should segment efforts to develop as an artist and the promotion of your product separately in two different categories for easier dissemination. Some research and music market analysis is necessary so that you have a clear picture of what it is you are trying to overcome and eventually achieve. This should essentially be an outline and blueprint that when adequately developed and clearly written should act to keep you highly focused on the paths you must take.
A Formal Music Marketing Plan:
The formal music marketing plan should be professionally laid out and prepared, and contain substantial specific financial projections and details - mainly because you may want to use this version of the plan to entice potential investors in your music career. This plan should not only contain your development and promotion summary, structure, and product marketing initiatives, but should also consist of more detail on projected finances, income, and statistics if you are going to go after investment money from an outside source.
Music investors or "Angels" as they are sometimes referred too want to be assured that they will receive a return on their investment. Any doubt or weakness in the proposed formula to provide the potential investor with a reasonable return on their money can result in "No-Takers". Therefore your formal music marketing plan should clearly point out exactly how you plan to bring in the money through record sales, performances, merchandise, and media appearances, that will create the return for the music career investor as well as your informal blueprint to follow to get to where you want to go as an artist and how you are going to market your products which essentially is your CD's and merchandise. Having the ability to get serious money behind you for the marketing and promotion of your career and your products gives you a major advantage over most other Indie artists. If you can get it ... you should jump for joy and be extremely grateful because it means your chances of success in the music business increase immensely. But in a plan to attract this money you need to be honest, precise, and highly detailed with the financial information.
These are the basic ideas for the 2 types of marketing plans you should seriously consider putting together prior to even starting your music marketing effort. The plan will provide an easy to follow map of day to day music promotion strategies that you should employ to get you where you want to go. I go into the essentials and details of both a formal and informal plan, and how to assemble them in future articles and at my music biz 101 website.
©2009 Ken Cavalier All Rights Reserved
Ken Cavalier is a music business consultant, artist manager, speaker, and author. He is widely considered an expert in his field and his focus is the advancement of his musician's and artist's careers. Ken is also the founder of Allure Media Entertainment, an artist management & consulting firm in Philadelphia, PA. As a voting member of The National Academy of Recording Arts and Sciences (The Grammy Association) and other distinguished music industry organizations, Ken has authored many informative guides on music promotion and music marketing. His widely popular Music Business Tip Sheet "The Unstoppable Indie" is published and distributed monthly to thousands of independent artists and bands. Ken is available for independent artist consultations on an hourly basis or on a short term management-consulting basis. Ken has prepared professional and effective music marketing plans for multiple artists and can assist you with yours.
For More Details Visit His Website http://www.music-promotion.name
Article Source: http://EzineArticles.com/?expert=Ken_Cavalier
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Artists House Music: A learning resource for music and the music business.
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Riley & Associates, P.C. Art Taxes
The Certified Public Accounting firm of Riley & Associates, PC specializing in tax and accounting services to individuals, small businesses and non-profit organizations. http://www.artstaxinfo.com/
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MusicTank is a business development network for the UK music industry - an independent body set up to engage with industry, innovation and change across the music business. http://www.musictank.co.uk/
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MusicU: Music School for Songwriting, Business, Production, Management, and More
MusicU: Your Music School for Songwriting, Business, Production, Management, and More http://www.musicu.com/
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